Interactive Generations Survey Results
by admin ~ December 10, 2007
Latin american children prefer Internet to traditional television
Telefonica released today the first phase conclusions of the Interactive Generations Survey. It´s the most broad study about children and technology to date. The study undertakes all technologies available to adolescents and children.
Technology could be very convenient for kids. Internet allows them to wide their social interaction reach. The Internet makes possible to keep contact with their friends and make new friends with the same hobbies and personality.
Interactive Generations Project (Children and adolescents in front of screens. Social and educational challenges) was started by Telefonica and developed by Educared (part of Telefonica Foundation) and the
The project started in July, 2007 is based in a new methodology avalaible to every school interested in knowing their pupils behaviour with screens (Internet, mobiles, TV and videogames). Students filled online questionnaries. The University research team gathered all information from each school and produced a personalised Report for the parents and teachers. There were two kinds of questionnaries according to age groups 6-9 and 10-18.
From a scientific point of view, it’s one of the first studies wich adds scholar and family enviroment to the information of the students. This way, it´s possible to analyze the interaction among those factors. Other new feature was that the benefited of the information was each school wich receives a complete report
with more than 60 questions. Interactive Generations Project also includes information and educational couching to schools after the survey.
Telfonica will take this survey as a starting point for an awareness campaing in
Some results
After phase I (july – october) more than 160 schools have applied to participate in the study. Now we could say these are provisional trends.
- Internet vs traditional television, is the first choice for Latin American kids.
Television is the king per time devoted and number of sets, but students prefer more the Internet. To the question “(If you had to choose between TV and the Internet?), among 11 years old children the answer is that 42% prefers Internet, 39% television, but among 14 year old kids just 23% prefer tv vs. 61% who prefers the Internet.
|
|
11 years |
12 years |
13 years |
14 years |
15 years |
16 years |
|
Internet |
42 |
51 |
58 |
61 |
61 |
59 |
|
TV |
39 |
34 |
27 |
23 |
27 |
|
- Surfing alone is more risky
The vast majority of the 10-14 years old children surf the web alone. 70% surf the web without an adult. Besides, 20% states that she/he pretends to be anyone else when chatting and 30% of the lonely surfers have had a meeting in real life with people they have met in the Internet. Among those who surf alone, Internet is very important, just 8% says that is a whim.
Loneliness surfing is not accompanied by filters. Only one among 10 has got a filter for contents among this gr
|
|
I surf with my mother |
I surf alone |
|
I´ve got a filter at home |
23% |
16% |
|
Visit educational websites |
31% |
20% |
|
Internet make me stay less time with the family |
16% |
22% |
|
Internet makes me study less |
23% |
35% |
|
Internet makes me be isolate |
32% |
23% |
|
Internet causes adiction |
29% |
|
- Play games + music + pictures + video: is the favorite combo in the mobile field
|
|
% |
|
calls |
81 |
|
sms |
74 |
|
Play games |
56 |
|
Listen to music |
48 |
|
Fotos and videos |
45 |
|
Make videos |
44 |
|
Take photos |
43 |
|
Organizer |
42 |
|
Surf the web |
13 |
|
Chatting |
12 |
- Play with other people, the most preferred option
Videogames have a dark side: adiction, violence, isolation. But there is a positive aspect, young people do apreciate the socialization posibilities of video games.
|
|
% |
|
I play games usually with my sisters and brothers |
38 |
|
I play games with friends |
40 |
|
It is more fun to play with other people |
42 |
|
I play games with a group of friends |
34 |
|
Thanks to the net I play with new friends |
|
- School is key to promote a responsible use and to raise awareness
It is essential to introduce the Internet use in school as a responsibly use guarantee.
|
|
Web surf at school |
I do not use the Internet at school |
|
I Visit educational content |
25% |
14% |
|
I have made my own website |
41% |
35% |
|
I´ve got a filter at home |
16% |
10% |
|
Internet is useful |
87% |
75% |
|
It´s a whim |
9% |
5% |
|
I save time with the internet |
42% |
28% |
|
Internet causes adiction |
27% |
18% |
|
Internet can cause isolation |
17% |
13% |
Study Data
Name: Interactive Generations in
Promoted by Telefonica
Developed by Educared and Civertive (University of Navarre)
Calendar: july 2007 – june 2008
Contact: info@generaciones-i.net
February 4th, 2012 at 9:36 am
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