Interactive Generations Survey Results

by admin ~ December 10, 2007

Latin american children prefer Internet to traditional television

·Interactive Generations Survey Draft Conclusions
Telefonica released today the first phase conclusions of the Interactive Generations Survey. It´s the most broad study about children and technology to date. The study undertakes all technologies available to adolescents and children.

Technology could be very convenient for kids. Internet allows them to wide their social interaction reach. The Internet makes possible to keep contact with their friends and make new friends with the same hobbies and personality.

Interactive Generations Project (Children and adolescents in front of screens. Social and educational challenges) was started by Telefonica and developed by Educared (part of Telefonica Foundation) and the University of Navarre. In phase one, 24.774 pupils aged 6 to 18 were surveyed. The study was conducted in Argentina, Guatemala, Colombia, Mexico, Brasil, Chile, Peru and Venezuela.

The project started in July, 2007 is based in a new methodology avalaible to every school interested in knowing their pupils behaviour with screens (Internet, mobiles, TV and videogames). Students filled online questionnaries. The University research team gathered all information from each school and produced a personalised Report for the parents and teachers. There were two kinds of questionnaries according to age groups 6-9 and 10-18.

From a scientific point of view, it’s one of the first studies wich adds scholar and family enviroment to the information of the students. This way, it´s possible to analyze the interaction among those factors. Other new feature was that the benefited of the information was each school wich receives a complete report

with more than 60 questions. Interactive Generations Project also includes information and educational couching to schools after the survey.

Telfonica will take this survey as a starting point for an awareness campaing in Latin America. Telefonica will use all its distribution channels for this campaign and to foster technology responsible use.

Some results

After phase I (july – october) more than 160 schools have applied to participate in the study. Now we could say these are provisional trends.

  1. Internet vs traditional television, is the first choice for Latin American kids.

Television is the king per time devoted and number of sets, but students prefer more the Internet. To the question “(If you had to choose between TV and the Internet?), among 11 years old children the answer is that 42% prefers Internet, 39% television, but among 14 year old kids just 23% prefer tv vs. 61% who prefers the Internet.

¿What do you prefer?(%)

11 years

12 years

13 years

14 years

15 years

16 years

Internet

42

51

58

61

61

59

TV

39

34

27

23

27

 

  1. Surfing alone is more risky

The vast majority of the 10-14 years old children surf the web alone. 70% surf the web without an adult. Besides, 20% states that she/he pretends to be anyone else when chatting and 30% of the lonely surfers have had a meeting in real life with people they have met in the Internet. Among those who surf alone, Internet is very important, just 8% says that is a whim.

Loneliness surfing is not accompanied by filters. Only one among 10 has got a filter for contents among this gr

I surf with my mother

I surf alone

I´ve got a filter at home

23%

16%

Visit educational websites

31%

20%

Internet make me stay less time with the family

16%

22%

Internet makes me study less

23%

35%

Internet makes me be isolate

32%

23%

Internet causes adiction

29%

 

  1. Play games + music + pictures + video: is the favorite combo in the mobile field

Mobile Phones are not useful just for talking. They are entertainment tools
I use my mobile

%

calls

81

sms

74

Play games

56

Listen to music

48

Fotos and videos

45

Make videos

44

Take photos

43

Organizer

42

Surf the web

13

Chatting

12

  1. Play with other people, the most preferred option

Videogames have a dark side: adiction, violence, isolation. But there is a positive aspect, young people do apreciate the socialization posibilities of video games.

%

I play games usually with my sisters and brothers

38

I play games with friends

40

It is more fun to play with other people

42

I play games with a group of friends

34

Thanks to the net I play with new friends

 

  1. School is key to promote a responsible use and to raise awareness

The results show a big difference between those who surf and learn to surf at school in school and those who do not.

It is essential to introduce the Internet use in school as a responsibly use guarantee.

Web surf at school

I do not use the Internet at school

I Visit educational content

25%

14%

I have made my own website

41%

35%

I´ve got a filter at home

16%

10%

Internet is useful

87%

75%

It´s a whim

9%

5%

I save time with the internet

42%

28%

Internet causes adiction

27%

18%

Internet can cause isolation

17%

13%

Study Data

Name: Interactive Generations in Latin America. Children and adolescent in front of screens. Educational and Social Challenges

Promoted by Telefonica

Developed by Educared and Civertive (University of Navarre)

Calendar: july 2007 – june 2008

Contact: info@generaciones-i.net

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